True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Imagine waking up in a cozy mountain cabin or a sunlit beachside apartment—living your dream lifestyle while earning a tech salary. Thanks to the remote work revolution, this is now a reality for many […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Restricted Stock Units (RSUs) are a form of equity compensation that has become a staple in tech compensation packages, particularly in tech hubs like San Francisco. As of 2025, companies continue to use RSUs […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Have you ever wondered how much value your Employee Stock Purchase Plans (ESPPs) could truly add to your financial future? What if you could use it not just to save, but to achieve big […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Take a moment to rewind to the start of last year. Can you picture the excitement of setting ambitious goals, the dreams you were eager to chase, and the plans you carefully laid out? […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Are you thinking about withdrawing from your 401(k) before age 59½? While it might seem like a quick solution to urgent financial needs, it’s crucial to understand the potential consequences. Early withdrawals come with […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. For Sarah and her husband, Alex, life changed in an instant when they welcomed their son, Liam, into the world. As busy tech professionals, they had previously put future planning on the back burner. […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Transitioning out of your tech job is a big decision. Whether you’re starting a new chapter with a different company, venturing into entrepreneurship, or taking a break, there are several steps you must take […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. Elections bring new policies and economic shifts, influencing market dynamics and investor strategies. With the recent election, many investors are evaluating how a new administration’s policies could impact their portfolios. If you are a […]
True Root Financial is a financial advisor and financial planner based in San Francisco, CA. We serve clients across the globe. If you’re a tech professional in the Bay Area, you’re probably familiar with the complexities of equity compensation. But what happens to it when you’re switching jobs, launching your own venture, or taking some […]
As a tech professional in San Francisco, you may have found yourself in a position that many people dream of: you now have more money in equity compensation than you ever imagined. Perhaps your company went public! While this may feel like hitting the jackpot, managing this sudden wealth isn’t as simple as cashing out […]
